Hello Nature’s 2023 reveal video highlights new projects and solutions focusing on soil health and regenerative agriculture.

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HELLO NATURE, a leading company in the research and production of sustainable solutions in agriculture, just released a video showcasing pioneering approaches to regenerative agriculture and soil health. This release comes one year after the company’s last video:
during this period Hello Nature worked hard to develop new strategies and solutions to address big challenges in the agricultural sector.
The video, featuring some Hello Nature’s managers and Prof. Giuseppe Colla from Tuscia University, offers insights about the company’s commitment to sustainability, soil health, and nutrient management.
Link to the video page:
The core focus of the video is soil health and regenerative agriculture: soils are vital to food production and are facing increasing degradation due to human activities and intensive agriculture practices. Hello Nature’s integrated and circular approach to soil management is highlighted, showcasing sustainable solutions that promote soil health, organic matter, and biodiversity.
About the company’s commitment toward soil health and regenerative agriculture, Luca Bonini, CEO of HELLO NATURE says:
“Soils are fundamental to life on Earth, but human pressure and intensive agriculture practices are threatening agroecosystems productivity. Therefore, a careful and structured soil management is an essential element of regenerative agriculture and provides a valuable lever for climate regulation and a pathway for safeguarding ecosystem services and biodiversity. In this respect, we propose an integrated and circular approach to keep agricultural soil alive, healthy, and fertile, thanks to the application of sustainable solutions such as organic-based fertilizers, produced according to circular economy principles, vegetal- derived plant biostimulants with low environmental impact and beneficial microbials.”
One of the key innovations introduced in the video is the CARE4SOIL service, an advanced omics science- based tool allowing farmers to monitor soil health and make informed decisions about soil and plant management. CARE4SOIL leverages metabolomic soil analysis to help reveal the potential of soils and to improve farmers’ profitability. For more information www.care4soil.com
In relation to soil biodiversity, a next generation biostimulant, called Glyss SP, is presented. it combines Plant Stimulating Peptides (PSP) and selected rhizobacteria, and is designed to improve nutrient uptake, photosynthetic activity, soil microbiome regeneration and soil structure. This product is shown to have positive effects on crop growth and quality.
Other than biodiversity, also organic matter is a main indicator of soil health. A high content of organic matter brings several benefits in terms of nutrient retention, water infiltration, microbial biodiversity, and climate regulation. The positive impact of organic fertilizers in increasing soil organic carbon content and reducing soil degradation is discussed by presenting the latest research findings.
Nitrogen management is another important lever to reduce the environmental impact of cropping system. On this purpose, vegetal protein hydrolysates biostimulants can improve nitrogen use efficiency in crops. There is also a moment of celebration for Hello Nature’s achievement of the CE mark for its biostimulants Aquamin and Trainer, marking a significant milestone in ensuring product safety and quality for customers.
Thanks to the obtained CE mark, a new range called HI-Q can be launched. The Hi-Q solutions combine Plant Stimulating Peptides and micronutrients in order to effectively reduce and cure crop nutrition ​deficiencies. These products are designed to enhance crop nutrition while providing a strong biostimulant effect.
The video concludes by highlighting Hello Nature’s commitment to sustainability which will be a strategic axis of development for the next months.
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HELLO NATURE® is a global leader producing organic fertilizers, 100% vegetal-based biostimulants, and beneficial microbials. Innovation has made HELLO NATURE® a worldwide leader – operating in 80 countries with 12 commercial offices and 6 production plants. Founded by Cav. Licinio Bonini in the 1970s, Italpollina, now named HELLO NATURE®,focuses on a sustainable and natural approach to agriculture, maintaining human and environmental health as paramount.
For more information, please visit www.hello-nature.com