HELLO NATURE OBTAINS REACH REGISTRATION FOR A NEW SUBSTANCE: THE IRON BIOCHELATE

Novara, Italy, 9th of July 2024- A new substance is now registered under the REACH regulation in Europe: it’s the Iron BiochelateTM. HELLO NATURE, a leading company in the research and production of sustainable solutions in agriculture, announces the achievement after 3 years from the launch of the BIOCHELATIONTM technology, marking a milestone in the chelated micronutrients sector.

The BIOCHELATIONTM technology introduces on the European market a brand-new concept of green chelation, with several advantages. Compared to traditional synthetic chelates, which might be banned in the future because of their heavy environmental impact, this technology is 100% natural and more friendly for the environment. The iron biochelateTM is a highly stable molecule, completely biodegradable and, thanks to its natural composition, it is not releasing any microplastic nor chelating any heavy metal in the soil which we know contributes to soil pollution. In addition, thanks to the presence of vegetal peptides, Hello Nature’s solutions based on the BIOCHELATIONTM technology have both a nutritional and a biostimulant action.

Luca Bonini, CEO of the company, affirms “We are very proud of the REACH registration for our Iron BiochelateTM, which represents the first real innovation in the chelated micronutrient sector in nearly 100 years. But obtaining REACH registration is not the end point. We continue to run trials and experiments also in collaboration with important food industries, in order to reduce their carbon footprint and the use of synthetic products in their traditional practices. Which is essential for the health of our planet and for us, as final consumers”. He continues “As Hello Nature, we are proud to be the first ones to place this new substance on the European market. After revolutionizing the biostimulant sector with our Vegetal Protein Hydrolysates based solutions, we show, once more, that only industrial research and innovation are the real drivers to transition to a more sustainable model of agriculture. As Hello Nature we welcome these challenges because we know we can overcome them.”

The iron biochelateTM substance in now available in Europe under the product Name Keylan FE Liquid, a product having also a CE mark.
For more information, please watch the video of Luca Bonini, CEO of Hello Nature:
https://youtu.be/klmOPl9-L7M