Eden Research plc (“Eden”), a pioneer in biopesticide and biocontrol solutions, has announced a significant milestone for sustainable agriculture with its new product, Ecovelex™. Approved for use in Italy for the 2025 corn-growing season, Ecovelex represents an innovative, eco-friendly alternative to conventional seed treatments, specifically designed as a bird repellent. This achievement aligns with Eden’s commitment to delivering solutions that address both crop protection and environmental responsibility.

Meeting a Longstanding Need for Bird-Safe Crop Protection

Birds are notorious for causing substantial damage to crops, particularly maize, resulting in losses for farmers and a challenge for food production. Unlike traditional chemical treatments, Ecovelex works without harming birds or other wildlife. By releasing an unpleasant taste or odor that repels birds, Ecovelex keeps seeds protected while allowing birds to find natural food sources elsewhere. This humane and eco-friendly approach to crop protection is especially significant in today’s context, where there is a pressing need for alternatives that do not impact biodiversity or ecosystems.

Developed with Advanced Technology and Plant-Derived Chemistry

Ecovelex is a product of Eden’s state-of-the-art Oxfordshire research facility and utilizes their proprietary Sustaine® technology—a plastic-free microencapsulation system. Sustaine® enables effective, controlled delivery of active ingredients derived from plants, aligning with both regulatory standards and consumer demand for sustainable agricultural products. With approvals across the EU, the US, and other markets, Eden’s plant-based chemistry continues to set new standards for biocontrol.

Moving Toward Regulatory Approvals Across Europe

Following Italy’s approval under Regulation EU/1107/2009, Ecovelex’s journey to wider acceptance in the EU is already underway. In 2023, Eden submitted a regulatory dossier to Austria, which is serving as the interzonal rapporteur member state. The review and authorization process is anticipated to take between 18 and 24 months, with each EU member state independently ratifying or requesting additional information for local approvals. This structured regulatory pathway highlights Eden’s commitment to transparency, compliance, and quality assurance for their products.

Driving Sustainable Agriculture Forward

Ecovelex is more than just a product; it’s a solution that embodies Eden Research’s mission to support farmers worldwide in adopting sustainable practices. As agricultural regulations tighten around the use of conventional chemicals, Ecovelex offers a viable alternative that doesn’t compromise effectiveness. For farmers, this means they can protect their crops and yield while meeting increasing consumer expectations and regulatory demands for environmentally friendly practices.

Conclusion

As Ecovelex enters the Italian market for the 2025 growing season, it marks a new chapter for Eden Research and for the agricultural industry. With a product that protects crops and preserves wildlife, Eden is not only addressing current challenges but also helping shape a more sustainable future in agriculture. The success of Ecovelex exemplifies how innovation, sustainability, and science can come together to create real, impactful solutions for farmers and the planet.

Source-Eden Research