In a landmark move toward sustainable agriculture, Provivi, a global leader in pheromone-based crop protection, has partnered with Godrej Agrovet Limited (GAVL), a leading Indian food and agri-business conglomerate. This strategic collaboration aims to deliver advanced, eco-friendly pest control solutions tailored for India’s rice and corn farmers—crops that are the backbone of the nation’s food security and economy.

Empowering Indian Farmers with Sustainable Technologies

The collaboration will introduce two groundbreaking pheromone-based pest control products in India:

1.Provivi YSB Eco-Dispenser – Designed to combat the Yellow Stem Borer (YSB), a major pest affecting rice cultivation.

2.Provivi FAW Eco-Dispenser – Targeting Fall Armyworm (FAW), a persistent threat to corn production.

Under this agreement, GAVL will hold exclusive commercialization rights for these products, ensuring they reach farmers through its extensive distribution network across India. These solutions not only address pest challenges but also prioritize sustainability by reducing dependency on conventional chemical pesticides.

Tackling India’s Crop Challenges

India is a major global rice producer and a significant supplier of corn for food, animal feed, and industrial purposes. However, pests like Yellow Stem Borer and Fall Armyworm pose severe threats to productivity, driving up costs and reducing yields.

Balram Singh Yadav, Managing Director of GAVL, emphasized the importance of innovation in addressing these challenges:

“With changing climatic conditions leading to increased pest challenges, it’s more important than ever to empower Indian farmers with innovative, sustainable technologies that enhance productivity. Our partnership with Provivi reflects our commitment to providing timely, effective support—combining their expertise with our extensive distribution network to make a real difference for farmers.”

An Eco-Friendly Approach

The Provivi Eco-Dispensers are designed using biodegradable materials, ensuring minimal environmental impact while delivering long-lasting efficacy. By disrupting the mating cycle of pests through pheromones, these dispensers provide a non-toxic, science-based alternative to traditional pesticides, aligning with Integrated Pest Management (IPM) practices.

Rajavelu NK, CEO of the Crop Protection Business at GAVL, highlighted the urgency of sustainable solutions:

“Yellow Stem Borer and Fall Armyworm continue to pose significant threats to rice and corn crops, driving up production costs for farmers. With the need for sustainable solutions in today’s changing agricultural landscape, we’re excited to partner with Provivi to empower farmers with innovative, eco-friendly tools to manage these two major pests.”

Advancing Sustainability in Indian Agriculture

This partnership also marks a significant milestone for Provivi in expanding its footprint in India, one of the world’s fastest-growing agricultural markets. Corey Huck, CEO of Provivi, shared his vision:

“Our goal is to work with trusted partners like Godrej Agrovet to provide farmers with safer, science-based pest control solutions that support both productivity and environmental sustainability.”

Looking to the Future

The Provivi YSB and FAW Eco-Dispensers are set to be available to Indian farmers by 2029. This long-term vision underscores a commitment to equipping the agricultural sector with tools that not only enhance productivity but also align with global sustainability goals.

About Godrej Agrovet Limited

Godrej Agrovet Limited (GAVL) is a diversified conglomerate with a strong focus on Research & Development to improve the productivity of Indian farmers. With businesses spanning animal feed, crop protection, oil palm, dairy, poultry, and processed foods, GAVL has established itself as a leader in providing innovative solutions across the agricultural spectrum.

From developing large-scale oil palm plantations to creating advanced crop protection products through its subsidiary, Astec Lifesciences, GAVL’s commitment to sustainable growth is evident.

A Step Toward a Greener Agricultural Future

The collaboration between Provivi and GAVL is more than just a business partnership; it is a step toward transforming pest management in India. By combining cutting-edge pheromone technology with GAVL’s robust distribution network, this collaboration promises to uplift the livelihoods of millions of Indian farmers while safeguarding the environment for future generations.

As India continues to navigate the complexities of modern agriculture, partnerships like this offer a blueprint for achieving sustainability and productivity in harmony.

Source – Provivi