In a remarkable milestone for sustainable agriculture, Rovensa Next officially launched its operations in the Middle East, North Africa, and Türkiye with a prestigious event in Egypt, set against the breathtaking backdrop of the Great Pyramids of Giza.

A Commitment to Innovation and Collaboration

In September 2024, the launch event commenced with an inspiring address from our CEO, Javier Calleja, who underscored Rovensa Next’s vision for innovation and sustainability in agriculture. Joining him on stage, our Chief Commercial Officer (CCO), Riccardo Vanelli, introduced Rovensa Next as a global business unit specialising in biosolutions, with a mission to support farmers worldwide. Their speeches highlighted our collective commitment to transforming the agricultural landscape through cutting-edge solutions tailored to the unique challenges faced by growers.

Addressing Regional Challenges with Tailored Biosolutions

Sameh Mostafa, our Middle East & North Africa Director, provided insights into the regional market and the specific agricultural hurdles that farmers in the Middle East and North Africa (MENA) face. He emphasized how Rovensa Next’s advanced biosolutions are crafted to tackle these challenges head-on, ensuring sustainable and impactful results for the region’s agricultural sector.

Celebrating Collaboration with Key Distributors

The event was also an opportunity to honor the strong partnerships we’ve cultivated over the years. Key local distributors, long-standing collaborators in our journey, shared success stories, highlighting the significant impact of our collective efforts in advancing sustainable agriculture in Egypt. Their contributions and ongoing commitment to environmental stewardship reflect the deep-rooted relationships we have built with our partners in the region.

Uniting for a Sustainable Future

Our launch brought together clients and distributors, who engaged in fruitful discussions with our leadership team about the unified vision of Rovensa Next. With twelve companies under our umbrella, Rovensa Next has emerged as a singular force driving innovation, sustainability, and growth across the agricultural sector. The strong presence of our MENA team on the ground further fostered meaningful exchanges, laying the foundation for a shared future dedicated to greener agricultural practices.

Looking Ahead: Growing Greener, Together

The event’s robust attendance and participation underscore the strength of Rovensa Next’s partnerships and our unwavering dedication to sustainable agriculture. As we embark on this exciting new chapter, Rovensa Next looks forward to working alongside our valued distributors, clients, and stakeholders to create an even more impactful and sustainable agricultural future across Egypt and the MENA region.

Together, we are not just growing crops—we’re growing greener futures for generations to come.

Let’s keep growing greener, together!